Pentland Brands, Re-brand.
Pentland, the name behind brands such as Ellesse, Speedo and Berghaus. Moving into a new era, the challenge was not only an aesthetic re-brand but the task of shifting the company’s culture. The re-brand took a future facing approach focussing on what connects the household brands to peoples lives. Raw, crowd sourced imagery was brought together as a live feed from the senses. An ownable graphic language – ‘work in progress’ – focusing on what goes into building brands that really matter, a TOV that was straight talking, less corporate and more emotive. Rolled out across every touchpoint from the working environment, business stationary, employee induction packs, printed reports and PR, the website and digital presentations and portals. Winner of Best Project at The IO Awards.
Project done by Sally whilst in-house at Pentland Creative.