EF language Schools Digital.
Jon was responsible for overseeing the design and development of all EF websites across 50 countries.
Through the re-design of the homepages and certain sections of the product websites, his team introduced an easier user flow to the relevant content. Resulting in a visitor increase from 45% to 69% in the first two months. Decreasing exit rates from 21% down to 15% on one of our biggest product sites.
With a fantastic group of UX, front end developers and designers, he created and developed an online and offline campaign to promote an online language test for desktop and mobile, which generated 600,000 leads.